If Bashing Rolex Was A Sport, Would You Be An Elite Athlete?
I struggle to provide superlatives to describe what Rolex is to the watch industry. No other brand dominates their market like Rolex does with wristwatches. Car manufacturers, fashion labels or any other commercial entity can only dream to have such provenance in their field and widespread culture. No matter where you are in the world, when the word Rolex is mentioned it is associated with a certain air of quality, status or passion. So, on one hand it makes sense that the brand has been on the tip of enthusiast tongues for some time now and will continue to be for as long as the current situation continues. Wait lists, flippers, boutique relationships, influencers, grey market premiums are only some of the buzz words that have been thrown around in the past few years to describe the lands...